How Leoning's Palabok came to existence?
It’s very inspiring to reminisce something that’s vital to the main source of one’s livelihood.
This business actually started way back during PRE-WAR time. It was initiated by our Leoning’s mother, Lola Juana. She was known in her barrio because of her special pancit and native kakanin. This went up to the JAPANESE TIME, the more the business became lucrative and highly patronized because of scarcity and non-availability of foods during the regime. The demand then became tripled.
Leoning could still recall those days when they had to wake up as early as three o’clock at dawn to prepare all the food to be sold the following day. Earning P3.00 to P5.00 during those days was already something. However, life is really very uncertain. Several years after Juana got sick, causing her death. One of his sons, Carding, who was then successfully employed as an Accountant in one of the known firms in Manila, was paralyzed and then forced to resign. Carding then, convinced Leoning to stop working as a sewer to join him in his business venture.
They were able to save a considerable amount, so this time they made it an eatery or what we call as “carinderia”. It was seen with many customers coming. This time instead of having the Pancit taken out in banana leaves, they have it in bilao with variety of sizes. Along with this, Native Kakanin such as Bibingkang galapong, Pinipig, Malagkit, Biko, Palitaw, Butsi, Suman, Ginataan, Kutsinta and Kalamay, became very popular and saleable. Since then, the family business has flourished, with our main branch in Sangandaan along Quirino Highway, it branched out to Proj 8 in Bgy. Bahay Toro, Tandang Sora, San Bartolome, Baesa, Landmark in Trinoma Mall. Hopefully we’ll have more outlets coming in God’s will…